A collaborated multimedia character project between Sega Toys and Sanrio that will include a TV anime, merchandise, books, a game, and events. 
 
In the franchise's story, "Fairilu" are fairies of flowers, insects, mermaids, or other entities that are born from "Farilu Seeds." Each Fairilu is born with their own key, and they must search to find and open the door that fits only their key. Once the Fairilu pass through the doors, they mature. The doors are also related to the human world.
 
(Source: Anime News Network)

Rinko, a junior high school student, becomes a partner with Ruby, a rabbit Jewelpet, to find the Jewel Charms that were accidentally dropped from Jewel Land and got lost in the world of humans. Since Jewel Charms appear around people in trouble, Rinko and Ruby always get involved in helping them solve their problems. With help from their friends and a good-looking high-level goverment official, they use the magic of Jewelpets to overcome obstacles, and in each episode they find another missing Jewelpet. Meanwhile, Black Cat Diana manipulates a group of petty criminals as she plans something evil to Jewel Land, the homeland of the Jewelpets. (Source: AniDB)

Sanrio

Studio DEEN

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