Li'l Malbuddy is a cartoon character popular in Insomnia who stars in a television show. His main appearance is in Kingsglaive: Final Fantasy XV, where Nyx Ulric watches the cartoon, but Li'l Malbuddy also appeared in the Justice Monsters Five mobile game, in a restaurant dish in Final Fantasy XV: Assassin's Festival (Semur Skewers), and on tins of canned food in the Kingsglaive Base Camp in Insomnia in the Windows and Royal Editions of the game. Crowe Altius, a member of the Kingsglaive, has a smartphone charm in his likeness, and Yamachang, a restaurateur who cooks Galahdian cuisine, wears a shirt with a Li'l Malbuddy print.

(Source: finalfantasy.fandom.com)

A fan appreciation special movie release on Square Enix's official YouTube channel which indicated that Jan 1, 2017 will be the start of a collaboration with Final Fantasy: Brave Exvius, a mobile mmorpg launched in Japan over a year prior.

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