Kyoto Animation commercial that aired during episode 10 of Tamako Market.

The story revolves around Haruka Nanase, a boy who has always loved to be immersed in water, and to swim in it. Before graduating from elementary school, he participated in a swimming tournament along with his fellow swimming club members, Makoto Tachibana, Nagisa Hazuki, and Rin Matsuoka. After achieving victory, each of the boys went their separate ways. 
Time passed, and in the middle of their uneventful high school lives Rin appears and challenges Haruka to a match, showing Haruka his overwhelming power. Not wanting it to end like this, Haruka, gathers together Makoto and Nagisa once again and brings a new member named Rei Ryugazaki to create the Iwatobi High School Swimming Club in order to defeat Rin. 
(Source: Anime News Network)

Tamako knows just about everything there is to know about mochi, the traditional Japanese dessert treats. When she's not attending her first year of high school, she even invents new flavors and varieties for Tama-ya, her family's mochi shop. School and growing up, on the other hand, are some things that she's still trying to find the right recipe for. But with the help of her best friends Kanna and Midori, two girls whose parents run businesses in the same shopping district, Tamako's determined to make the best of things. It's complicated though, especially when it comes to emotions and her relationship with her best boy friend Mochizou, whose family runs a rival mochi shop. And lately, Midori's been feeling a little odd about her feelings towards Tamako as well. And what's with up with that strange bird fluttering around, the one that speaks fluent Japanese? It's all very mysterious and overwhelming, but at least Tamako always has one thing she can count on: No matter if your day's been good or bad, there's certain to be something sugary and delicious waiting at the end of every adventure whenever you take a walk through Tamako Market! 
(Source: Sentai Filmworks)

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